The ‘Big List’ of Virtual Market Research Tools

The ‘Big List’ of Virtual Market Research Tools

With the COVID-19 pandemic in full swing, your 2020 market research plans may have been disrupted. Luckily, you can take your market research online with ease. Don’t miss this opportunity to learn how you can adapt your techniques to this shifting business landscape. The following are a few of the most popular online market research tools available, and what you should consider for your market research needs.

 

Surveys

This is easily the easiest market research to take virtual, because it’s likely that you already have! There are a plethora of well-known, easy-to-use online survey tools out there. Online survey platforms make reaching out to recipients and tracking responses easier than ever. The best part? Rybbon’s digital rewards integrate with many of your favorites! An online survey tool paired with a virtual incentives platform make up the ultimate recipe for a higher response rate. More responses leads to representative data and most importantly, better insights for your efforts. Here are a few to consider:

Qualtrics

The direct question access of its user interface, block-based questionnaire design, logical branching options, and outstanding Survey Flow overview option all make Qualtrics stand out. Qualtrics is a go-to for enterprises that are willing to pay for greater flexibility.

SurveyMonkey

The tool’s ease of use is clear from the moment you create an account. SurveyMonkey offers a large variety of templates and using an artificial intelligence powered extension of its often wizard-aided user interface, it will try to guess the appropriate format of a question based on its wording. It has a wide range of applications, including customer satisfaction, employee engagement, event registrations, feedback, and market research.

SurveyGizmo

SurveyGizmo is a highly capable online survey tool that can accommodate a wide array of tasks, particularly through custom coding. Those who are comfortable in coding within its scripting system or in JavaScript may be able to tap into even more power than its extensive, easy-to-use out-of-the-box features provide.

Sawtooth Software

Sawtooth Software is a leading provider of analytical tools that enable organizations to build predictive models of how their customers make decisions and what aspects of a product or service they value most. Organizations use the software for product and pricing research, social policy inquiries, epidemiological studies, academic investigations, and opinion polling.

 

Focus Groups/IDIs

You may have had to cancel an in-person focus group or interview in consideration of social distancing. Don’t cut your losses just yet. Take your focus group online! Online focus groups are faster and cheaper than face-to-face focus groups on multi-market projects, or with elusive audiences. Paired with digital incentives, online focus groups and interviews make it a breeze to draw in participants.

itracks

itracks holds the patent for real-time and asynchronous focus groups. They offer a full array of qualitative software tools including integrated mobile and online discussion boards, community platforms, real-time web-based text, and video focus groups.

Zoom

Zoom is an audio- and video-conferencing tool that works on desktop, mobile, and integrates with most platforms and devices. The easy-to-use interface and high-definition connection make remote interviews easy. Zoom enables you to share your screen, view the screen of your connected parties, and record the meetings for further review. Their reliable servers and no-fuss interface help you build a trusted connection with your participants by limiting technological distractions.

Recollective

Using Recollective’s online qualitative research tools, you can collect text, photo and video media, conduct card sorting, fill-the-blanks, image markup and video markup exercises plus quantitative-style tasks such as polls and grids on mobile and at any scale or duration.

Google Hangouts

Google Hangouts is a free video-chat platform that allows up to 10 people to meet online face-to-face. Use it as an online focus group room where you can meet with enlisted focus group participants! The easy-to-use interface and invitation process makes it a breeze to set up your focus group. The platform enables you to share your screen and record the session for further review.

 

Secondary Research

Need to make a decision ASAP? Don’t have time to gather participants? Luckily, the internet makes it easy to access the tons of data already out there. Use online secondary research tools to get the answers you need quickly. With just a few keywords, they’ll sort through the data out there and fulfill your research needs.

Pew Research Center

Pew Research Center is a nonpartisan fact tank that conducts public opinion polling, demographic research, content analysis, and other data-driven social science research. Pew Research Center makes its data available to the public for secondary analysis after a period of time. See this post for more information on how to use their datasets.

Think with Google

Think with Google provides free information on how consumer behavior changes in relation to the seasons, holidays, and other special events. You can use the various tools offered in this service to gather insights on shopping trends, search behaviors, and identify your next global market. Looking for something specific? Search Think with Google for data and consumer insights related to your audience, category, or market. The tool makes it quick and easy to find the studies and data points you are looking for.

 

Superpower Your Market Research with Rewards

Virtual rewards are the perfect complement to your virtual market research tools. They are a safe, contactless way to incentivize increased response rates. With more responses, you’ll get even better insights. You may be worried about the time and money required to set up a rewards program for your research program. Rest assured, you can cut 75% of administrative time and get 100% refunds on unclaimed rewards with Rybbon. Rybbon’s rewards integrate into the leading online research tools on the market, so you can reward your participants with ease. 

These are just a few of the online market research tools on the market, but there are so many to explore. Do you know of a great online market research tool you’d like added to this list? Contact us to let us know. In times like this, it’s important that we support each other. By sharing resources, we can help businesses achieve their market research goals despite disruptions.

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Rida Khan

Marketing Manager, Rybbon

Rida is a creative marketing professional who specializes in innovative marketing solutions for the technology space.