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Supporting a global hybrid workforce is no easy feat. With 75% of its workforce globally distributed, Upwork not only wanted to foster camaraderie and a sense of belonging for all team members, but also encourage everyone to engage with and share the company’s content. The…
As companies return to in-person events, marketers are working hard to build the excitement and engage attendees. When Simplifeye ran its inaugural AMPLIFY conference in May 2022, its goal was keeping the energy strong. Simplifeye transforms how healthcare practices engage with patients by introducing frictionless…
Like the students filling the classrooms at Virginia Commonwealth University, its researchers do their homework. When one team needed to ensure high response rates for an upcoming survey, they wanted to make sure to find the best solution. Their tests of — and ultimate success…
SmartBug Media® is a globally recognized Intelligent Inbound® marketing agency that helps businesses grow revenue. From increasing lead generation and building brand awareness to cultivating customer loyalty through content marketing, sales enablement, website design, marketing automation, and public relations, SmartBug provides the roadmap for many…
Account-based marketing (ABM) is already a go-to revenue and business growth strategy for most B2B companies. In 2021, companies continue to embrace ABM or advance their ABM agendas. ABM involves tailoring marketing and outreach at the account or contact level. Besides being a focused growth…
Who is Quincy Bioscience? Quincy Bioscience is a biotech company based in Madison, WI, known for being the makers of Prevagen, a brain health supplement that supports cognitive function. Ben Sosalla, Digital Marketing Manager for Quincy Bioscience, had implemented a lead incentive program that was…
The days of fist bumps in the office and team birthday lunches may seem like a distant memory with more than half of the U.S. workforce working remotely at least part of the time. Langley Federal Credit Union (Langley FCU) , based in Hampton Roads,…
Named “Guardians of the Year” by Time magazine, frontline healthcare workers are at the top of the list of those shouldering the physical, mental, and emotional toll of the COVID-19 pandemic. A prominent Toronto hospital, wanting to learn more about the stress this population is…
The beauty of qualitative research is its ‘human angle,’ one that has traditionally been captured in an in-person format. The shift to digital research has been accelerated due to the coronavirus pandemic and its related cutbacks on physical interaction. Capturing the essence of the ‘people…
