What Is The Best Survey Reward? Let your respondents decide!

What Is The Best Survey Reward? Let your respondents decide!
Customers often ask us – what is the best survey reward or the best incentive for research? How do you pick a reward that appeals to the maximum number of participants so that we can maximize our response rates?

The truth is that it is impossible for any single reward to appeal to everyone. So most researchers settle for a ‘lowest common denominator’ reward hoping and praying that it will appeal to a sufficient number of participants.

Now there is a simple answer – let the participant decide how they want to be rewarded! With Rybbon’s Recipient’s Choice feature, you can give every participant a reward they value!


Here is how it works:

1. Create a curated reward selection that addresses multiple preferences

When setting up your campaign, simply add multiple rewards of the same value to your campaign’s gift selection.

Best Survey Reward


2. The reward email will indicate that the recipient can choose their reward:


3. Recipients are presented with your curated list and can choose a reward they prefer:

Let recipients choose their survey reward



So start giving your research participants the ability to choose their own reward. Now everyone, from the fashionista to the athlete, can get exactly what they want!

Learn more about how Rybbon simplifies incentives management for surveys and research.


Brenda Stoltz


Brenda has over 20 years of experience building, selling and marketing products for F100 and start-ups.