Just as digital gift cards have streamlined online shopping and reward distribution, e-donations have made it simple to give and collect charitable contributions. Organizations working in many different areas, from health to the environment to hunger, have gone digital. That means making e-donations a part of your holiday gifting programs for customers and employees is now far easier and cheaper, with better delivery and tracking options.
By gifting e-donations, you and your recipients will both be making a difference and giving back. Here are three more reasons e-donations make a great business gift for your customers, prospects, and employees this holiday season.
Let your customers and employees see that you aren’t just worried about your bottom line, but also about making the world better. You may want to try to support a charity that helps your industry or particularly resonates with your audience. Or, even better, let your recipients choose the charitable organization that benefits from their gift. That way, they can help a cause that matters to them, making the gift more meaningful.
E-donations are perfect for more philanthropic recipients who derive meaning and satisfaction from helping others. This group is growing as the younger generations become more purpose-driven and look to spend their time and money on things that align with their values. For example, a 2021 Deloitte survey found that during the pandemic, millennials and Gen Z have gotten more actively involved in political and societal issues by donating to charity, volunteering, and more. By sending them a digital donation, you will help them feel as though they’re making a positive impact and giving back to the community, which will ultimately reflect well on you, too.
Some customers and prospects don’t like to accept gifts or are not allowed to because of industry norms or company rules. E-donations are a great way to recognize and nurture those relationships in another way. Recipients will appreciate that they can give their gift to a good cause and that you respect their procedures and offer options.
It’s true that the holidays are a very appropriate time for e-donations, considering the seasonal spirit of giving. But they can be just as meaningful, rewarding, and versatile throughout the year. Use digital donations to reward survey respondents, webinar attendees, brand advocates, and stand-out employees. You’ll enjoy the same benefits and brand goodwill that you get during the holidays, even in your everyday rewarding campaigns.
No matter what time of year it is, incorporating e-donations is much easier when you choose a digital rewards management platform that can offer them alongside your other usual incentives. The most versatile tools will let you give out rewards in the form of gift cards, prepaid cards, e-donations, or any combination — all in the same campaign. You’ll also want tracking capabilities so you can see which recipients chose e-donations and which charities were most popular. Those insights can be applied to fine-tune future campaigns.
Not sure what else you should look for in a digital rewards platform? Check out our Buyer’s Guide!
Hannah is a reformed journalist who has more than 15 years of experience and now focuses on content marketing for innovative tech companies.
Hannah is a reformed journalist who has more than 15 years of experience and now focuses on content marketing for innovative tech companies.
