When you need customer insights, there’s no time to waste, especially in today’s fast-paced, data-driven world. Every day counts when it comes to getting sufficient feedback and drawing actionable conclusions to improve your brand, customer loyalty, and bottom line. My-Take’s platform and services can already help you quickly set up and take full advantage of insights communities. And now that My-Take has integrated with Rybbon PointsJoy and its Reward Gallery, community management is even easier.
Using points-to-rewards — that is, awarding points for completing activities and allowing members to redeem those points for desirable digital gift cards and other incentives — is a proven way to increase and maintain engagement in your insights communities. With My-Take and Rybbon’s partnership, those incentives can be integrated into your community platform and delivered automatically.
Building digital rewards directly into your insights community platform offers advantages on both sides of the table. For you, Rybbon eliminates the time-consuming processes typically involved in incentives management, such as manually tracking members’ points totals and distributing the rewards. Rybbon can automatically send members a digital reward when they reach a certain points threshold. By combining that automation with the efficiencies and support of the My-Take platform, you will be able to significantly reduce the amount of time you spend administering your community and worrying about response rates. That means you can instead focus on looking at the data you get from the community and turning it into insights you can use.
Rybbon’s partnership with My-Take also gives your community members a simple, seamless, and intuitive redemption process with a great shopping-cart experience. When they are logged into their community, members can redeem their points by browsing the extensive Reward Gallery, which includes e-gift cards for many popular brands, virtual Visa and Mastercard prepaid cards, PayPal, and e-donations to charitable organizations. Once they select their favorite digital reward, their points balance is automatically updated, deducting the point value of their chosen reward. Offering a wide range of incentive options is a powerful way to improve engagement, since customers are more likely to engage regularly when they can choose a reward that suits their current lifestyle.
Rybbon’s Reward Gallery not only offers your community members the flexibility to choose the reward they want, it also gives you a lot of control as the administrator. You can start by specifying whatever points-to-dollars conversion value you want. For example, set the conversion so that 1 point equals $1 or 100 points equals $1.
You can also curate the reward options that members see, allowing you to customize the list for different audiences. For communities that have members in multiple countries, the Reward Gallery will automatically curate a list of rewards available in their location.
For any customer feedback — whether it’s collected via quantitative, qualitative, customer experience, or user experience research — to be actionable for your brand, your insights communities must quickly and efficiently deliver data while also keeping its members happy. By partnering with My-Take, Rybbon’s digital incentives management tool can ensure greater community engagement, a top-notch reward experience for recipients, and automated processes that speed up your insights and analysis.
Ready to take your insights communities to the next level? Contact us to find out how integrating Rybbon and My-Take can help!