Market researchers are good at what they do: research. That doesn’t make them experts in survey rewards fulfillment, nor do they necessarily enjoy it. Yet, it’s part of the project: once your survey or research project is complete, you’ve got to compensate participants for their time.
The old-school approach (which many market researchers still use) is tedious and stressful: you manage participants’ contact details in a spreadsheet. Once they’ve completed the project, you mark it down in a spreadsheet. You may have to physically go buy gift cards or incentive items and then mail them.
Meanwhile…you’re still juggling other research projects. Things can fall through the cracks. People don’t receive their rewards. You might send duplicates. It’s a huge time waste and money-suck.
A Better Way: Rybbon + SurveySparrow Market Research Incentives
The Rybbon platform is a no-brainer for market researchers, and now we’ve made it simple for users of SurveySparrow, a brand that helps you create and share highly-engaging, mobile-first surveys, to reward survey respondents.
Just like our other great partnerships, this one integrates two tools that are instrumental in your success: you can set up campaigns in Rybbon for your SurveySparrow survey projects so that when participants complete their surveys, they’ll automatically receive your branded emails with their rewards information.
No manual tracking.
And with a variety of US and global rewards available, you can curate incentives for your recipients to choose from to ensure they get exactly what they want.
Double Great Insights
If you haven’t tried SurveySparrow yet, here’s a reason to do so: you get incredibly rich insights on your surveys. From your SurveySparrow dashboard, you can easily view:
* The number of visits to your survey page
* How many people completed the survey
* The completion rate
* The average time respondents spent to complete your survey
You can also get even more details like the IP address of participants and when they took and finished the survey.
Rybbon, too, offers valuable analytics. You can create and track your own KPIs within the Rybbon dashboard and view up-to-the-minute status on all your reward deliveries. You can easily see who’s claimed their reward and get an automatic refund for any unclaimed rewards. You also receive refunds on unsent rewards, thus giving you peace of mind across all your survey projects.
We might be biased, but we think our partnership with SurveySparrow is a fantastic opportunity for market researchers like you to do more with less stress.
Get started streamlining your marketing research incentive process. Set up a Rybbon account for free and send rewards with your first campaign in minutes.