There are countless ways to use incentives for engaged customers and prospects to generate loyalty, create brand advocates, bring in new leads, and close deals. But managing rewards can be a full-time job, and no marketer has time to add those administrative tasks to their day. By integrating your rewards and marketing tools, though, you can reap the benefits without the burden.
Marketo, HubSpot, Talkable, Zapier — these and so many more platforms have helped streamline and automate your marketing efforts. A digital rewards management solution like Rybbon can work with your existing workflows to enhance the effectiveness of those efforts. Not convinced? Here are just a few of the major advantages of using integrated tools to manage incentives for engaged customers and prospects.
When your marketing and rewards platforms can talk to each other, it means they can pass data back and forth. This two-way sync makes it much easier to track every aspect in one place. You’ll have 100% visibility at both the campaign and program levels.
Take the manual work out of sending rewards by setting up workflows in your marketing, referral, or community platform. The integration allows you to set triggers, so when a contact completes a certain action, their reward is sent automatically and instantly via email. For instance, offer incentives for engaged customers who complete a feedback survey or submit a referral.
The two-way sync also updates a recipient’s contact record when they open their reward email or claim their digital gift card. That activity data creates more opportunities for you to reach out with your message. Send an automatic email that thanks them for redeeming their reward and gives them another call to action so they can engage further. Or set up notifications for your sales team so they can initiate a follow-up cadence.
When you’re evaluating digital rewards management solutions, their integration capabilities are an important factor in your decision. For instance, Rybbon has native integrations with many leading marketing platforms, including HubSpot, Marketo, Talkable, Yotpo, and Zapier, as well as survey tools such as Qualtrics and SurveyMonkey. It also brings points-to-rewards functionality, so you can easily offer incentives for engaged customers who participate in your community on platforms like Krealinks and Alida.
Using Rybbon to integrate rewards into your marketing campaigns offers a number of other advantages to help save your team time, such as: