Rybbon and Medallia Partner to Raise the Bar on Customer Experience Survey Response Rates

  • author

    Kristy Hartman

  • posted

    Sep 27, 2021

  • topic

    Digital Marketing

Rybbon and Medallia Partner to Raise the Bar on Customer Experience Survey Response Rates

Dedicated to driving loyalty and advocacy by improving the customer experience, Medallia clients frequently use customer surveys, qualitative research, academic research, research panels, and insights communities to get the data needed for improved decision-making. But getting the right data and accurate insights depends on high response rates. That’s why Rybbon is excited to announce its partnership with Medallia, a leading provider of software-as-a-service (SaaS) solutions for customer and employee experience management.

Raising the Bar by Automating the Delivery of Digital Incentives

It’s widely proven that programs that incentivize survey respondents see higher response rates, but for Medallia clients, using rewards meant time-consuming and costly manual processes — managing the programs in spreadsheets, sending individual rewards to respondents, tracking redemption rates and budgets, handling unclaimed rewards, responding to recipient issues and questions, and sending rewards internationally.

Medallia’s integration with Rybbon’s digital rewards platform changes all that, letting clients incentivize survey respondents with streamlined rewards management and delivery. Now, they can:

1. Automate reward delivery.

With Rybbon, incentives are sent automatically, turning what was an hours-long process for Medallia customers into a simple setup that takes just minutes.

2. Improve the recipient experience with fast delivery.

With Rybbon’s automation capabilities, respondents don’t have to wait to get their reward. They receive it immediately upon survey completion, ensuring a great experience that will make them more likely to respond to future surveys.

3. Save time on administrative tasks.

Rybbon’s robust tracking and reporting capabilities make spreadsheets and other inefficient applications obsolete. Its easy-to-use dashboards and reports help reduce administrative time for incentives programs by up to 75%.

4. Save money on unclaimed rewards.

Market researchers spend an average of 15% of their incentives budget on rewards that are never claimed by survey respondents. Rybbon automatically provides 100% refunds on unclaimed rewards, making it extremely budget-friendly.

5. Simplify international incentives.

There’s no need to pay expensive international shipping costs when Rybbon sends digital rewards to incentivize survey respondents in over 160 countries. International participants are sure to receive a reward they can use since the platform can automatically detect a recipient’s country and curate a list of available rewards based on their location and currency. Options include leading brands such as Visa, Mastercard, Amazon, Apple, Uber Eats, and more.

6. Get all-inclusive support — even for recipients.

Not only will Medallia customers get the support they need from Rybbon, so will their respondents. This allows Medallia customers to focus on their research and their program’s success, rather than using up internal resources to deal with recipient questions and issues.

Put the Power of Rewards to Work for You

Rybbon for Medallia is a native integration that puts the power of rewards to work for marketers and market researchers to incentivize survey respondents — without the hassle. Incentives have been proven to increase engagement, and Rybbon customers are seeing the results — as much as a 400% jump in survey response rates.

Are you ready to boost your survey response rates? Get started with Rybbon and Medallia rewards today!

about the author
Kristy Hartman

Kristy is a digital marketing professional who specializes in innovative marketing solutions for the technology space

Kristy is a digital marketing professional who specializes in innovative marketing solutions for the technology space