Rybbon Incentives for Qualtrics Helps Exceed Survey Response Goals by 166% at NMMA

Rybbon Incentives for Qualtrics Helps Exceed Survey Response Goals by 166% at NMMA

While enriching studies, the integrated incentives management platform “worked like a charm” and Rybbon provided “Johnny on the Spot” support.

Formed in 1979, but with a history dating back to the beginning of the 20th century, the National Marine Manufacturers Association (NMMA) is the nation’s leading marine products trade association. Focused on programs and services to serve their members and the recreational boating industry in general, the NMMA is involved in numerous programs. One such program is to collect, analyze and distribute industry, economic and market data.

To collect needed data and statistics, the NMMA conducts a series of research studies. It was during one such survey that Thomas Dammrich, president of the NMMA, realized he needed a much easier and more efficient way to deliver incentives to their study participants. Already using Qualtrics for their surveys, Rybbon ‘fit like a glove’ for incentive processing and delivery.

Unparalleled Service and Exceptional Value

Easy integration with survey platforms like Qualtrics simplifies and expedites the set-up process.

“The ability to integrate Rybbon with our Qualtrics platform was easy and seamless,” said Thomas. “And once it was set up, it worked like a charm.”

As a company that focuses on the customer experience, a partner that shares this belief and value is ideal. Rybbon not only talks-the-talk about providing fanatical customer support, but goes above and beyond to exceed expectations.

“I found the support we received from Rybbon to be exceptional,” exclaimed Thomas.Friendly, helpful and ‘Johnny on the Spot’! In my opinion, they provide the best support of any software service.” 

Exceeding Expectations and Eliminating Manual Effort

Once in place, Rybbon began to work its magic. A recent study delivered startling results. “We needed 300 survey responses,” said Thomas. “Imagine my delight when nearly 500 responses were returned!” When you take into consideration the manual effort of processing and following-up on that many rewards, the time wasted would have been astronomical. “I got the data I needed,” remarked Thomas. “And incentives were processed and delivered seamlessly, with no effort on my part.”

Rybbon provides reward fulfillment that are customized and branded. Digital incentives are simply sent via the NMMA’s trusted email, enhancing the survey respondent’s experience and creating a lasting impression.

“Not only is Rybbon affordable, easy to use and a real time saver, it delivers a great experience for the recipient,” said Thomas. “I highly recommend Rybbon as the way to deliver incentives.”

Create a free Rybbon account to see how you can simplify rewards fulfillment and boost response rates.


Jignesh Shah


Jignesh has been building and marketing products for over 20 years at start-ups and enterprises. He previously served as the CMO at Metalogix and held VP positions at Software AG/webMethods.