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Offer Gift Cards for Surveys More Easily With Integration and Automation

  • author

    Hannah Prince

  • posted

    Aug 16, 2022

  • topic

    Academic Research, Market Research

Offer Gift Cards for Surveys More Easily With Integration and Automation

You decided to increase your survey response rates by adding incentives, and it worked! Now you’re left with a spreadsheet of hundreds of respondent names and email addresses, which must be sorted by home country so you can be sure to buy rewards that people can use in their location. After placing orders at several of Amazon’s country-specific sites and rounding out the collection with some Starbucks rewards and prepaid Mastercards, you have a list of gift card codes that must be sent out individually to each respondent.

There has to be an easier way to send out gift cards for surveys, right?

There is. And it comes down to two simple processes: integration and automation. When you have the right tools, you can incorporate digital rewards directly into your surveys and eliminate the entire manual process of spreadsheets and individual emails. Here’s how.

Integrate Rewards With Your Survey Platform

The first step is to pick a rewards provider that can work seamlessly with the survey tool you use, whether it’s Qualtrics, SurveyMonkey, Forsta, Alchemer, or something else. For example, BHN Rewards (formerly Rybbon) connects directly with all those platforms (and others) to allow you to send gift cards for surveys. Out-of-the-box, native integrations mean that it takes only a few simple steps, like copying and pasting access codes in the settings of both platforms, to allow them to talk to each other — so there’s no need to call the IT team.

Set Up Automation for Immediate Reward Delivery

Once you have an integrated reward tool, it’s easy to automate the process of sending gift cards for surveys. First, you can build as many or as few campaigns in BHN Rewards as you’d like — even if you need a separate one for every single individual survey you’re sending. Each campaign can have its own choice of rewards, customized branding and messaging for reward emails, and funding source. Survey platforms will all work a little differently, but in general, you’ll be able to set up a trigger action and connect it to your desired reward campaign, so as soon as someone submits a survey, they receive their digital reward.

Other Benefits of Using BHN Rewards to Automate Gift Cards for Surveys

The basic integration and automation capabilities of the BHN Rewards tool are just the beginning. Additional, complementary features give you plenty of options. For instance:

  • Approval workflows. If you prefer to review the respondents before they are automatically sent their reward, it’s an easy step to add to the process. You can even approve recipients in bulk to make it quicker.
  • Two-way data sync. Because BHN Rewards can connect directly to your survey platform, the rewards data is easily passed back and forth. That gives you 100% visibility into your program, all in one place.
  • Anonymous surveys. Need to keep your respondents anonymous? BHN Rewards supports decoupling, which means that after completing the survey, participants are redirected to enter their email address so they can get their reward. You can also choose to mask recipient data in the platform to protect respondents’ privacy.
  • Smart Global Choice. If you have respondents in multiple countries, the Smart Global Choice feature can detect each recipient’s location and automatically curate a selection of rewards available in their country and currency.

Ready to learn more about using BHN Rewards’ to automate the process of sending gift cards for surveys? Contact us to request a demo today!

about the author
Hannah Prince

Hannah is a reformed journalist who has more than 15 years of experience and now focuses on content marketing for innovative tech companies.

Hannah is a reformed journalist who has more than 15 years of experience and now focuses on content marketing for innovative tech companies.