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Empower Every Department to Reward Employees With Gift Card Incentives

  • author

    Heather Munro

  • posted

    Sep 29, 2022

  • topic

    Employee Rewards

Empower Every Department to Reward Employees With Gift Card Incentives

Letting employees know you appreciate them is more than a morale booster — it can be a powerful tool to boost employee retention and productivity. For employee rewards like gift card incentives to be effective, however, there are a few things to keep in mind.

Research from Gallup and Workhuman reports that for employee recognition to hit the mark, it must be:

  • Fulfilling. Recognition moments must be genuine and create a consistent, reliable experience.
  • Authentic. Rewards must mean something, both to the giver and the receiver.
  • Personalized. Different employees have different preferences on how or where they receive employee recognition.

Most companies leave it up to human resources to hand out gift card incentives. But for employees, getting recognized directly by their immediate manager is far more impactful.

If your department has never given employee rewards before, here are some tips for creative ways to use gift card incentives to recognize team members.

It’s easier than ever to empower managers across the company to reward their team members, thanks to our new Microsoft Teams integration! Learn more now!

Sales

You may be thinking that commissions are enough to incentivize your sales team. But consider this stat from the Journal of Marketing Research: Activity-based incentives, such as those based on number of calls made or demos given, boost sales by 6% to 9% over offering incentives based only on sales results.

Consider recognizing your sales team with gift card incentives for:

  • Number of calls made to prospects
  • Time spent on prospect calls
  • Number of demos given
  • Number of outbound leads added to the pipeline
  • Completeness of records in your CRM system
  • Highest usage of the CRM
  • Number of case studies arranged with clients
  • Accuracy of personal sales forecasts
  • New customers’ satisfaction ratings of onboarding process
  • Number of proposals written
  • Number of referrals received from existing customers

Customer Service

Your customer service department plays a vital role in your organization. Not only do they help your business retain customers, they help you find cross-sell opportunities and even assist with closing sales deals.

Show your appreciation by giving gift card incentives to:

  • The rep who had the highest satisfaction rating in post-interaction surveys from customers every month.
  • Each member of the team who beats the target average ticket reply time or resolution time.
  • The rep who provided a “wow” experience for a customer, going above and beyond expectations.

Customer service is also ideal for a rewards points program, where reps earn points based on whatever activities and goals your company deems appropriate, including:

  • Resolving a certain number of tickets in a day or on first contact
  • Beating the benchmark reply time all week
  • Receiving a five-star rating in a customer satisfaction survey

READ MORE: A Practical Guide to Building a Points Rewards Program

Engineering and Product

Demand is at an all-time high for product managers and engineers who can create and manage the software and other tools that keep the world running.

In fact, employment of software developers, quality assurance analysts, and testers is projected to grow 22% from 2020 to 2030, much faster than the average for all occupations, according to the U.S. Bureau of Labor Statistics.

Gift card incentives can help you retain your key players. Here are some ideas on when to reward your product team or individual employees:

  • The successful launch of a new feature or product
  • Creation of the product roadmap
  • A record number of bug fixes
  • Completion of the product or sprint backlog
  • Above-and-beyond hustle to complete a customer deliverable

Marketing

Often in charge of helping human resources promote employee rewards, the marketing team often doesn’t receive as much recognition as other departments. But where would the sales team be without marketing?

Here are some ideas for offering gift card incentives to your marketing team:

  • Launching a digital advertising campaign
  • Updating the company’s brand identity
  • Refreshing the company website
  • Hitting monthly or quarterly lead generation goals or conversion rates
  • Publishing a case study
  • Hosting a webinar
  • Increasing social media followers by a certain percentage

Let Managers Reward Employees in a Tool They Already Use

BHN Rewards for Microsoft Teams is a simple rewards platform that lets you engage and recognize employees anywhere, instantly. It’s easy to set up, so you can add rewards directly into a tool your teams already know and use every day. Managers can deliver rewards via instant chat messages ꟷ or they can amplify the rewards’ impact by sending them publicly during live virtual meetings. By empowering every manager to reward their teams regularly, you’ll create a positive culture and increase employee engagement, morale, productivity, and retention.

Contact us today to learn more about our exciting new integration with Microsoft Teams!

about the author
Heather Munro

Based near Boulder, Colorado, Heather is a copywriter who has been writing in the retail and B2B space for more than 20 years.

Based near Boulder, Colorado, Heather is a copywriter who has been writing in the retail and B2B space for more than 20 years.

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