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E-Gift Cards: The Post-Pandemic Approach to Rewards

  • author

    Rybbon Contributor

  • posted

    Mar 01, 2022

  • topic

    Academic Research, Digital Marketing, Employee Rewards, Market Research

E-Gift Cards: The Post-Pandemic Approach to Rewards

E-gift cards have become increasingly popular over the past few years, and it isn’t hard to see why. The COVID-19 pandemic has changed how we do many things, including giving rewards. In the past, businesses could give physical gifts as rewards to clients, customers, and employees. Now, though, there is a drive toward digital options that involve zero contact. 

During the global crisis, lockdowns meant that giving rewards in person was impossible. Even when the government permitted physical contact, safety concerns remained. It’s no wonder, then, that more people than ever have turned to digital gift cards.

A Contactless Option for the New Normal

People often say these days that we’re entering the “new normal.” However, some things are likely to stay different for some time. One of those changes is how we send and receive gifts and rewards. Many people are still reluctant to have physical contact with each other, especially with people they don’t know well. They are still concerned about germs, bacteria, and contamination. 

Others have become used to a less physical way of living and focus more on the digital world. Workplaces are now very different from how they were pre-pandemic. Lots of staff currently work remotely from their homes. Using conference and video call apps is now the norm. While this offers some benefits, it also presents some challenges. 

One major challenge is rewarding clients, customers, and employees in a non-physical way. That is where digital e-cards come into play. 

Why Are E-Cards So Useful?

The first benefit that e-gift cards offer is that they are entirely contactless. You can buy them online and send them via email. The recipient then redeems and spends their reward online. There is no need for any physical contact with another person. That’s ideal for anyone who is still keen to minimize their contact due to health concerns regarding COVID-19.

Also, e-gift cards are suitable for sending to remote workers. Lots of employees no longer come to the office at all and now work full time from home. Some have even relocated to other cities or countries. Finding ways to reward those workers can be challenging. Digital gift cards represent the perfect solution. Suitable for use in countries worldwide, they come in different values and currencies.

You send digital gift cards via email, so it’s an instant reward solution. For this reason, they’re a perfect way to reward individuals during online webinars and meetings. Recipients can see their reward right away and feel appreciated. 

E-gift cards also allow you to have plenty of creativity in your marketing and research programs to facilitate online focus groups. Because many of these events no longer occur in person, finding ways to send rewards remotely is vital. Digital gift cards are the answer you’ve been seeking. 

Buying Your Digital Gift Cards

Rybbon is the top choice for purchasing all your digital gift cards. It’s the solution you need post-pandemic because it offers a convenient, cost-effective way to send e-gift cards online to recipients. Get in touch with us today to learn more.

about the author
Rybbon Contributor

Rybbon puts the power of digital rewards to work for marketers, researchers, and HR managers. Don't forget to check out all the great content in our Resources section!

Rybbon puts the power of digital rewards to work for marketers, researchers, and HR managers. Don't forget to check out all the great content in our Resources section!

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