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5 Ideas for Using Digital Gift Cards in Your Marketing Programs

  • author

    Rybbon Contributor

  • posted

    May 13, 2021

  • topic

    Digital Marketing

5 Ideas for Using Digital Gift Cards in Your Marketing Programs

Digital gift cards are a great addition to your marketing programs. Your business’s marketing program is your key strategy to generate leads, drive sales, and increase customer retention. However, staying on trend is vital to ensure your programs succeed. So what can you add to your existing incentives to maximize your success?

Digital gift cards are the perfect solution. Giving recipients the chance to treat themselves in their chosen way is a wonderful way to show appreciate and generate loyalty. Here are some ways to incorporate digital gift cards.

What Are Digital Gift Cards?

A digital gift card that you deliver to a recipient is similar to a regular plastic gift card. There are some key differences, though. The main change is that the giver sends them via email. There is no physical card. Instead, the card is just a number. The recipient enters that number at the checkout of the store to purchase their chosen item. You can find a digital gift card for a specific retailer or one that is suitable for use at several outlets. You can incorporate them into your marketing programs in a number of different ways.

1. Offer Referral Bonuses

One way to harness the power of a digital gift card is to use it as a referral bonus. Give an e-gift card to any customer submitting qualified referrals within a specific time. It’s a strategy that can expand your marketing reach, attract more prospects, and drive up sales.

2. Give a Special Occasion Gift

Help customers celebrate their birthdays or other special occasions during the year by giving a gift card. Customers love to know that you appreciate them and their business. By providing a gift card at important moments in their lives, your customers feel like they matter to your brand. As a result, they remain loyal and return to make additional purchases in the future.

3. Recruit New Loyalty Program Members

If your company already runs a loyalty program, it could always benefit from more members. You can encourage more sign-ups by giving a digital gift card as a reward for registering within a specific time period.

4. Encourage More Reviews

Every business can benefit from more positive testimonials and reviews. However, it can be hard to persuade customers to take the time to leave one. You can encourage more customers to leave a review by offering a digital gift card as an incentive.

5. Promote Your Training Programs or Workshops

If your business offers training programs and workshops, you want as many people as possible to take part. You can facilitate this by offering a digital gift card as an incentive for signing up. 

Where to Buy Digital Gift Cards for Your Marketing Programs

These are just five of the countless ways that you can incorporate digital gift cards into your company’s marketing strategy. Even better, it’s very simple to obtain those cards from a reputable supplier. Rybbon.net offers a range of digital gift cards that are perfect additions to your programs. The selection is hard to beat, with an extensive range of options for a broad spectrum of retailers. Contact us to learn more about how your marketing programs can benefit today.

about the author
Rybbon Contributor

Rybbon puts the power of digital rewards to work for marketers, researchers, and HR managers. Don't forget to check out all the great content in our Resources section!

Rybbon puts the power of digital rewards to work for marketers, researchers, and HR managers. Don't forget to check out all the great content in our Resources section!

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