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Effective Customer Engagement Ideas for the Holidays

  • author

    Heather Munro

  • posted

    Nov 15, 2022

  • topic

    Digital Marketing

Effective Customer Engagement Ideas for the Holidays

Focused on making those critical end-of-year sales? While you’re tracking how well a special offer is working to attract new customers, your existing ones need some love, too.

After all, increasing customer retention rates by 5% increases profits by 25% to 95%, according to research by Frederick Reichheld of Bain & Company, the inventor of the net promoter score.

The holidays are an ideal time to build relationships with your customers. And showing them you value their business and rewarding them for their loyalty will pay dividends.

We know things are hectic this time of year, so we’ve rounded up three of the best customer engagement ideas to try in time for the holidays

Watch a Holiday Movie on Us

Whether your customer community communes on Instagram, an app, or your own website, customer engagement ideas that create buzz and build excitement are the way to go, especially during the holidays.

Host a holiday movie night for your online community. First, let your loyal members know you’re rewarding them with a digital gift for AMC, Hulu, Fandango, iTunes, Redbox, Regal, or other places that let them watch a feel-good film at home or in the theater.

Then ask them to post their favorite holiday movie on the platform to receive their holiday gift.

When you send the digital gift, be sure to personalize the message with the recipient’s name and warm wishes for the holiday season.

READ MORE: It’s Time to Plan Your Holiday Rewards With This Step-by-Step Guide

Enjoy Happy Holiday Add-Ons

Special holiday offers are a surefire way to make your current customers feel valued (especially if your customer acquisition offer is a good one). Here are a few promotions to try to make your customers more engaged:

  • Holiday upgrade offer: Give your lower-tier customers a $100 digital reward of their choice if they upgrade their service by Dec. 31.
  • Holiday referral bonus: Double your normal incentive (whether it’s a digital gift card or points in your loyalty program) for customers who submit a qualified referral in December.
  • Holiday shopping reward: Send a small thank-you reward for the customer and an additional gift card they can give to a loved one — that’s one fewer present they have to buy.

Kick Off the New Year Right

Didn’t get organized early enough to get your customer engagement ideas launched before Christmas? Then take the New Year’s resolutions angle instead.

  • Healthy new year: Help customers meet their fitness goals with digital rewards for Nike or Under Armour.
  • Self-improvement: Offer a Barnes & Noble reward for books on self-help, wellness, or new hobbies.
  • Fresh starts: Jump-start home improvement and redecorating projects with Lowe’s, Home Depot, Walmart, or Target digital rewards.

Did you know that one customer experience agency found that loyal customers are five times as likely to repurchase, five times as likely to forgive, four times as likely to refer, and seven times as likely to try a new offering? Food for thought as you decide which customer engagement ideas to implement before the end of the year.

Want more great customer engagement ideas? Download our Ultimate Holiday Rewards Gift List!

about the author
Heather Munro

Based near Boulder, Colorado, Heather is a copywriter who has been writing in the retail and B2B space for more than 20 years.

Based near Boulder, Colorado, Heather is a copywriter who has been writing in the retail and B2B space for more than 20 years.

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