How Pandora’s Consumer Insights Team Leverages Rewards

How Pandora’s Consumer Insights Team Leverages Rewards

Have you heard of Pandora? Better question – who hasn’t heard of Pandora? The music giant is a well-known trailblazer in the streaming space. Here’s what you may not know: Pandora is also blazing trails in the consumer insights space! Learn how our...
Choosing the Right Market Research Software for Your Needs

Choosing the Right Market Research Software for Your Needs

You recognize the importance of market research software in helping you gather data for your research projects. But how do you choose the right market research software for your needs? There are three primary questions you should ask to guide you in learning how to...
Increasing Survey Response Rates: Why it Matters

Increasing Survey Response Rates: Why it Matters

You’re tasked with creating surveys to take the pulse of your audience, but beyond that, increasing survey response rates isn’t something you give much thought to. You assume the few responses you get should be accurate enough to consider a sample of the whole....
Things to Avoid While Writing the Finest Survey Questions

Things to Avoid While Writing the Finest Survey Questions

Surveys are a set of questions prepared to gather the views of a group of people about a product, service or a business and so on.  The responses and collected data, or survey research are often used to assess the thoughts, opinions, and feelings of the respondents....
The Do’s and Don’ts of Market Research Incentives

The Do’s and Don’ts of Market Research Incentives

Adding incentives to your surveys can boost response rates, increase engagement, and lead to more completed surveys in the future. But incorrect use of these incentives can lead to unredeemed gifts, unsatisfied respondents, and lower engagement rates over time. In...