The Rybbon Blog

The ‘Big List’ of Contactless Market Research Tools

The ‘Big List’ of Contactless Market Research Tools

With the COVID-19 pandemic in full swing, your 2020 market research plans may have been disrupted. Luckily, you can take your market research remote with ease. Don’t miss this opportunity to learn how you can adapt your techniques to this shifting business landscape. The following are a few of the most popular contactless market research tools available, and what you should consider for your market research needs.   Surveys This is easily the easiest market research to conduct remotely, because it’s likely that you already have! There are a plethora of well-known, easy-to-use contactless survey tools out there. Online survey platforms...
Support Social Distancing with Rybbon’s New Rewards

Support Social Distancing with Rybbon’s New Rewards

Recipient rewards preferences are changing. With COVID-19 in full swing in the United States and across the globe, social distancing has become imperative. People are staying inside, getting necessities delivered, and limiting human contact. Thus, a gift card for a coffee shop or movie theater may not draw the same enthusiasm as before. While digital rewards are a powerful way to find and engage customers during social distancing, we have to give thought to what type of rewards work well during social distancing. In the midst of this crisis, people will appreciate digital rewards that can be used while they stay home.  There is also a...
Overcome Coronavirus Disruptions with Digital Rewards

Overcome Coronavirus Disruptions with Digital Rewards

Businesses are beginning to feel the economic impact of the coronavirus pandemic. With COVID-19 cases booming across the globe, health safety has become a top priority. Many organizations are having to make tough decisions to practice social distancing and keep employees safe. Major conferences are being postponed. Employees across the globe are being sent home to work remotely. Many businesses are wary that this crisis could disrupt the momentum they have built for 2020. Here’s what you may not have considered: digital rewards combined with online tools and tactics can help your company adapt. Learn how to leverage digital rewards to...
Rybbon and Sawtooth Software Integration Delivers Better Response Rates for Clients

Rybbon and Sawtooth Software Integration Delivers Better Response Rates for Clients

Sawtooth Software has teamed up with Rybbon to improve its data collection by increasing response rates with rewards to respondents. As a top conjoint analysis company, Sawtooth Software precisely measures customer preferences on multiple attributes of a product or service. Its decades of experience in quantifying preference and choice modeling is now enhanced with its Rybbon software integration for digital rewards. Sawtooth’s choice to partner with Rybbon will provide clients with greater depth and breadth of data when partnered with Rybbon’s reward programs. Offering a reward to survey respondents increases survey response rates. As a...
How Pandora’s Consumer Insights Team Leverages Rewards

How Pandora’s Consumer Insights Team Leverages Rewards

Have you heard of Pandora? Better question – who hasn’t heard of Pandora? The music giant is a well-known trailblazer in the streaming space. Here’s what you may not know: Pandora is also blazing trails in the consumer insights space! Learn how our innovative customer, Pandora, improved survey respondent’s participation and engagement using Rybbon. They also save hours and dollars along the way. Keeping Panel Members Engaged Can be Hard Pandora’s research team manages an exclusive online research panel called the Soundboard, which includes over 75,000 Pandora listeners. This panel is used to collect feedback on topics...
Choosing the Right Market Research Software for Your Needs

Choosing the Right Market Research Software for Your Needs

You recognize the importance of market research software in helping you gather data for your research projects. But how do you choose the right market research software for your needs? There are three primary questions you should ask to guide you in learning how to choose market research software that’s right for your brand. Let’s dive in. What Will You Use It For? Market research software can help with a variety of functions, including: Surveys Analyzing and gathering data Purchase tracking and analytics Customer feedback Some tools have multiple functions built into one platform, so start by identifying how you would use the tool. What...
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