The Rybbon Blog

The ‘Big List’ of Digital Marketing Tools

The ‘Big List’ of Digital Marketing Tools

The coronavirus pandemic is a major disruption. Social distancing has upended our daily lives and taken a toll on businesses. Thankfully, many of us – especially my fellow marketers – are lucky enough to have jobs that we can do remotely. And because we can still do our jobs, the pressure is on to continue to generate leads. You may feel behind with the postponement of major conferences and meetings that were supposed to land you deals. You may be worried about losing the momentum you’ve built for 2020. But, there is no time to dwell on the past. It’s time to focus on fine-tuning your digital marketing efforts. According...
Support Social Distancing with Rybbon’s New Rewards

Support Social Distancing with Rybbon’s New Rewards

Recipient rewards preferences are changing. With COVID-19 in full swing in the United States and across the globe, social distancing has become imperative. People are staying inside, getting necessities delivered, and limiting human contact. Thus, a gift card for a coffee shop or movie theater may not draw the same enthusiasm as before. While digital rewards are a powerful way to find and engage customers during social distancing, we have to give thought to what type of rewards work well during social distancing. In the midst of this crisis, people will appreciate digital rewards that can be used while they stay home.  There is also a...
Overcome Coronavirus Disruptions with Digital Rewards

Overcome Coronavirus Disruptions with Digital Rewards

Businesses are beginning to feel the economic impact of the coronavirus pandemic. With COVID-19 cases booming across the globe, health safety has become a top priority. Many organizations are having to make tough decisions to practice social distancing and keep employees safe. Major conferences are being postponed. Employees across the globe are being sent home to work remotely. Many businesses are wary that this crisis could disrupt the momentum they have built for 2020. Here’s what you may not have considered: digital rewards combined with online tools and tactics can help your company adapt. Learn how to leverage digital rewards to...
Intercom + Rybbon’s Incentives = Better Customer Engagement Through Chat

Intercom + Rybbon’s Incentives = Better Customer Engagement Through Chat

We’re always looking for great opportunities to partner with brands that are doing smart things. When we found out that Intercom helps boost customer engagement through chat by as much as 36%, we wanted to see if we could help Intercom users boost conversions even more. Who is Intercom Before we dive into the details of our latest integration, allow us to introduce our new partner. Intercom builds a suite of messaging-first products that all modern internet businesses can use to accelerate growth across the customer lifecycle, from acquisition to engagement and support. Using chatbots specifically tailored to perform common functions on...
How to Create a High-Converting E-Commerce Referral Program

How to Create a High-Converting E-Commerce Referral Program

When it comes to creating a referral marketing program, the first thing you need to learn about is the marketing funnel. It’s often compared to a journey for a reason. The marketing funnel starts with the largest section of your funnel, where you create awareness. Awareness is critical because it gives your potential audience a basic idea about your business or referral offer. This, in turn, makes them consider whether or not your offer is worth sharing. The process then flows to the decision stage, where consumers make a purchase decision. Despite this well-known model, marketers tend to forget about the customer stages of the funnel. With...
Talkable + Rybbon Partnership: Turning Customers Into Advocates

Talkable + Rybbon Partnership: Turning Customers Into Advocates

Growing your customer base is understandably a key concern for your brand. And while you likely use a variety of marketing tactics to attract new business, there’s one channel you simply can’t afford to overlook. Referral marketing. In fact, 84% of consumers trust recommendations from people they know, which is why referral marketing can be so effective in growing your business. Rybbon recently partnered with Talkable, an eCommerce referral marketing platform, to help you boost your customer retention and engagement strategy. Now Talkable users can offer Rybbon rewards right from within their referral marketing platform. Take Your Talkable...
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