Why Businesses Love Using Digital Gift Cards As Rewards

  • author

    Brenda Stoltz

  • posted

    Aug 31, 2016

  • topic

    Academic Research, Digital Marketing, Employee Rewards, Market Research

Why Businesses Love Using Digital Gift Cards As Rewards

Businesses have always used gifts and rewards to attract and keep customers. Digital gift cards, with their instant electronic delivery, are taking business gifts and incentives to a new level. Any small or large business program that still uses plastic gift cards as rewards needs an immediate upgrade.

According to a 2016 Incentive Magazine survey, more than 67% of companies plan to use gift cards to thank customers. Many companies have discovered that digital or e-gift cards are a much better fit for their marketing efforts than physical gifts. Marketers love digital gifts because they help them drive more customers to do webinars, referrals, and surveys.

For example, with digital gift cards, GTM Payroll grew referrals by 29% for its referral program. Another company, Socedo, increased its webinar attendance by 30% after adding digital gift cards. A third company, Xirrus, saw a great increase in customer survey response rates after automating SurveyMonkey with digital gift cards. All of these companies love using digital gift cards.

Here are the 5 reasons why businesses love using digital gift cards:

Instant, electronic delivery – Businesses love that they can deliver digital gift cards right to their recipients instantly via email. Electronic delivery means there is less room for error compared with snail mail. And recipients no longer have to wait for weeks for incentives to arrive.

Global delivery – Sending plastic gift cards is a challenge, as the countries where they are accepted are limited. In addition, address errors can cause delivery delays, and rush delivery is too costly. Digital gift cards help businesses expand their reach to global recipients, minus the hassle.

Tailor the gifting experience – Digital gift cards, combined with an efficient incentives management system, allow businesses to customize reward delivery. The reward arrives from the business’s email address, and the incentive is presented with the business’s unique voice and brand messaging.

Integrate into marketing systems – An effective incentives management system can be integrated with popular marketing tools like Marketo and HubSpot. With these integrations, businesses can completely automate campaigns like webinar gifts and referral rewards.

Detailed claim and cost tracking – With an effective incentives management system, businesses can manage all of their digital gift cards in one central location. They can track incentives and recipients in detail, including what was sent to whom and for what purpose. It is now easy for businesses to keep accurate records of their rewards and costs.

Now that you know why businesses love using digital gift cards, it might be time to consider upgrading how you do gifts and rewards.

See for yourself why businesses love using digital gift cards with a demo of Rybbon.

about the author
Brenda Stoltz

Brenda has over 20 years of experience building, selling and marketing products for F100 and start-ups.

Brenda has over 20 years of experience building, selling and marketing products for F100 and start-ups.

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