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The Most Versatile Business Gift Cards for Your Reward Programs

  • author

    BHN Rewards Contributor

  • posted

    Nov 05, 2021

  • topic

    Academic Research, Digital Marketing, Employee Rewards, Market Research

The Most Versatile Business Gift Cards for Your Reward Programs

Business gift cards are a wonderfully versatile option for your company’s reward programs. There are so many different card types to pick from on the market today. Since recipients love to receive business gift cards as rewards, they’re a perfect choice.

However, this also means it can be challenging to select the right card to send. Although cards for a single brand or retailer are popular, they’re not very flexible. What if the recipient doesn’t shop with that retailer or brand or is unable to benefit from their delivery service? For recipients who live overseas, this can be a particular problem. Giving a recipient in the United Kingdom a Macy’s gift card, for example, would be pointless.

Finding a digital incentive that offers maximum versatility is crucial for your business. It will allow your reward programs to achieve the greatest amount of success.

The Virtual Visa or MasterCard Is a Flexible Choice 

If you’re looking for a versatile gift card for your business’s marketing, research, or employee program, a virtual Visa or Mastercard is ideal. Like a regular Visa or Mastercard, these virtual prepaid cards are suitable for use anywhere that accepts those payment options. Recipients can also use them overseas in more than 150 countries worldwide. Therefore, they’re an excellent choice for rewarding people living outside the U.S.

As virtual Visas and MasterCards are acceptable on any website that takes Visa or Mastercard payments, recipients have plenty of choices. They’re free to select which retailer they use. They’re also free to choose from an enormous range of products and items. There are few more versatile options than a virtual Visa or Mastercard.

Gift Cards for Multiple Retailers 

Another option is a themed gift card that gives the recipient a choice of several retailers. The Happy You e-gift card, for example, lets recipients use it at a selection of restaurants, stores, and entertainment venues. The Game & Grub card is perfect for a meal and some video games. Although not quite as versatile as a virtual Visa or Mastercard, these unique cards offer more flexibility than a regular closed-loop card. Plus, the themes create a more emotional and engaging experience for the recipients.

Let Your Recipient Choose 

For the ultimate flexibility, there’s another option that you may wish to consider. Why not allow the recipient to choose the right reward for them? If you use a rewards management platform such as Rybbon, the recipient can select the gift card of their choice. You can use the tool to curate a selection of gift cards that the recipient can then pick from. It’s a versatile option that recipients appreciate.

In fact, Rybbon’s rewards platform is ideal for your business reward program for many reasons. It’s easy to use, convenient, and cost-effective. Gift cards are the best solution for rewarding employees, customers, and participants. All of the above options are available for your business through Rybbon. You can be confident that your rewards will achieve maximum impact thanks to the wealth of choices available.

about the author
BHN Rewards Contributor

BHN Rewards puts the power of digital rewards to work for marketers, researchers, and HR managers. Don't forget to check out all the great content in our Resources section!

BHN Rewards puts the power of digital rewards to work for marketers, researchers, and HR managers. Don't forget to check out all the great content in our Resources section!