Academic and market researchers often wonder what the average survey response rate is. Estimates vary.
Experience management platform Qualtrics reports that figures typically fall between 20% and 30%. In general, a survey response rate below 10% is considered very low, while anything above 50% is high.
Making matters even more complicated, SurveyMonkey, a leading survey platform, says the average survey response rate can vary widely. For instance, “blind date” surveys, where the respondent has no relationship with the survey sender, can have response rates as high as 20% to 30%.
So it’s difficult to know what the average survey response rate really is. Especially because everything from the survey length and the type of questions to the invitation language and incentives play a contributing role in the outcome.
Whatever numbers you’re seeing, one thing is clear: Evidence shows that response rates grow by up to 15% if you offer an appropriate incentive for survey completion.
There are also plenty of variables you can play with to drive engagement and improve your organization’s response rates. When designing your surveys, here are some key things to keep in mind.
As you can see, achieving results higher than the average survey response rate is a delicate balancing act. Incorporating the tips above can help you get a handle on what works best for your audience.
For more ideas on maximizing engagement for your next survey, download The Market Researcher’s Survey Response Rate Optimization Checklist.