The Rybbon Blog

How Pandora’s Consumer Insights Team Leverages Rewards

How Pandora’s Consumer Insights Team Leverages Rewards

Have you heard of Pandora? Better question – who hasn’t heard of Pandora? The music giant is a well-known trailblazer in the streaming space. Here’s what you may not know: Pandora is also blazing trails in the consumer insights space! Learn how our innovative customer, Pandora, improved survey respondent’s participation and engagement using Rybbon. They also save hours and dollars along the way. Keeping Panel Members Engaged Can be Hard Pandora’s research team manages an exclusive online research panel called the Soundboard, which includes over 75,000 Pandora listeners. This panel is used to collect feedback on topics...