The Rybbon Blog

Choosing the Right Market Research Software for Your Needs

Choosing the Right Market Research Software for Your Needs

You recognize the importance of market research software in helping you gather data for your research projects. But how do you choose the right market research software for your needs? There are three primary questions you should ask to guide you in learning how to choose market research software that’s right for your brand. Let’s dive in. What Will You Use It For? Market research software can help with a variety of functions, including: Surveys Analyzing and gathering data Purchase tracking and analytics Customer feedback Some tools have multiple functions built into one platform, so start by identifying how you would use the tool. What...
Rybbon’s Commitment to Data Protection, GDPR, and CCPA

Rybbon’s Commitment to Data Protection, GDPR, and CCPA

At Rybbon, we build and maintain the trust of customers with a deep dedication to protecting customer data through our stringent Data Processing Agreement (DPA) that supports major legislative standards. Currently, there are two primary pieces of legislation that protect personal data: (1) The European’s Union’s General Data Protection Regulations (GDPR) and (2) the California Consumer  Protection Act (CCPA). GDPR is the European Union’s legal standards for any company that collects, holds, or uses personal data. CCPA refers to new California legislation that is used as the current best-practice guideline for personal data protection in the...