The Rybbon Blog

Increasing Survey Response Rates: Why it Matters

Increasing Survey Response Rates: Why it Matters

You’re tasked with creating surveys to take the pulse of your audience, but beyond that, increasing survey response rates isn’t something you give much thought to. You assume the few responses you get should be accurate enough to consider a sample of the whole. Unfortunately, that’s not the case. Learn more about why increasing survey response rates is so important. The Importance of Increasing Survey Responses So why does increasing survey response rates matter? Because a survey can only go to a slice of the entire population or of a demographic, it is important to make sure that the slice is representative of the whole. If, for example,...
Things to Avoid While Writing the Finest Survey Questions

Things to Avoid While Writing the Finest Survey Questions

Surveys are a set of questions prepared to gather the views of a group of people about a product, service or a business and so on.  The responses and collected data, or survey research are often used to assess the thoughts, opinions, and feelings of the respondents. With the advent of the internet, the collection of Customer Feedback or Employee Feedback has transitioned from paper-based to Online Surveys. You can refer to Surveys and Digital Transformation. There are various survey tools available that will help to develop an effective survey design. Various types of questions can be asked to anyone but the right questions to the right...
How to Reward Survey Participation While Keeping Responses Anonymous

How to Reward Survey Participation While Keeping Responses Anonymous

As a researcher, you know that getting the quantity of responses needed for actionable insights is just half the battle. You also need participants to be completely honest in their responses. To improve response rates researchers are increasingly rewarding participants. But when surveys require respondent anonymity, you need a way to reward respondents while keeping their identity anonymous. Why Survey Response Anonymity Matters Participants want assurance that their identity will be protected especially when completing surveys that require personal or sensitive information. Let’s assume your next survey requires frank disclosure on the...