The Rybbon Blog

The Do’s and Don’ts of Market Research Incentives

The Do’s and Don’ts of Market Research Incentives

Adding incentives to your surveys can boost response rates, increase engagement, and lead to more completed surveys in the future. But incorrect use of these incentives can lead to unredeemed gifts, unsatisfied respondents, and lower engagement rates over time. In this article, we’ll cover the four common errors that market researchers make when it comes to survey incentives and what you can do to avoid them. 1. Taking a One-Size-Fits-All Approach Motivating your respondents is crucial to the success of your survey. But offering 2,000 participants a $10 gift card to BabyGap may not be the best choice, as not everyone will want, or need, a...
Points vs. Direct Rewards – How to Choose the Right Incentives for Your Surveys and Studies

Points vs. Direct Rewards – How to Choose the Right Incentives for Your Surveys and Studies

Poor research participation continues to be a source of angst for researchers everywhere. And when this happens you’re left with unreliable data and questionable insights, which ultimately can have a negative impact on the business.  To consistently get the quantity and quality of responses you need, researchers are increasingly adding incentives to their research processes. There are two primary ways in which you can incentivize research participants. You can offer Direct Rewards, where a participant immediately receives a tangible reward, like an Amazon gift card or a Mastercard with Mobile Wallet reward. Or, you can reward participants...
Get the “Thumbs-up” for your Survey Incentives Budget

Get the “Thumbs-up” for your Survey Incentives Budget

Are you wondering how to get approval from the powers that be for your market research survey incentives budget? Your boss may be unwilling to approve your budget if he or she doesn’t understand the value of sending survey participants an incentive upon completion. It’s your job to educate those decision-makers on why you need a budget for survey incentives so that they get on board with the project. This article will show you how to get your survey incentives budget approved. Questions You’ll Need to Answer Likely, your boss will have questions, so the best way to get your survey incentives budget approved is to prep beforehand so you have...
Disappointing Response Rates? Learn How to Boost Yours!

Disappointing Response Rates? Learn How to Boost Yours!

If you’re new to hosting surveys, you may not be sure whether you’re seeing a high response rate or a low one. How many responses you receive to your survey will impact how robust your research data is. And fewer responses means a more limited pool of data to work with. So, yes, more is better. But still, what’s “normal” in terms of average survey response rates? And if yours is low, how can you increase it? Not to worry. We’ve got the answers you’re seeking. Check out the article below to learn about the average survey response rates and how to beat them. Understanding Average Response Rates There’s no one-size-fits-all answer to the...