The Rybbon Blog

Choosing the Right Global Reward for Surveys and Marketing Programs

Choosing the Right Global Reward for Surveys and Marketing Programs

If you manage surveys or marketing campaigns across national borders, you know what a headache it can be to deliver rewards to global recipients. Sending physical gifts or checks is not only a time consuming and expensive process, there’s always the risk that incentives will be lost in the mail. Digital incentives, such as virtual Visa/MasterCard, are easy and safe to use worldwide. They arrive in minutes and are trackable online, which makes your campaign more effective and reliable. But with so many options to choose from, how can you be sure the reward you select will be a good fit for your global campaign? Here are the ins and outs of...
It’s Official, Qualtrics Market Researchers are Dog People

It’s Official, Qualtrics Market Researchers are Dog People

  Market research involves a lot more than just numbers and statistics. Let’s face it, there’s simply no value in just reading a pie chart to find out that 45% of the market is aware of your product. Researchers uncover the meaning behind the data. They take a closer look to find out why people make decisions, and interpret the underlying motives behind those decisions. That’s what’s valuable, and to figure that out involves a little psychology. In the spirit of fun, we collected some (unscientific) data at the Qualtrics X4 Summit about market researchers. And we’d love to hear what you think it means. Market Researchers at Qualtrics...