The Rybbon Blog

4 BuzzFeed Market Research Tips From the DIY Market Research Conference

4 BuzzFeed Market Research Tips From the DIY Market Research Conference

The thing about market research is that there’s always room for improvement in your strategies. While we sponsor many market research events around the country to connect with researchers looking for incentives solutions, we also get a lot out of the sessions at these conferences. Recently we sponsored and attended the DIY Market Research Conference in New York City, where thought leaders shared valuable insights (like the BuzzFeed market research tips in this blog.)At the event, our CEO, Jignesh Shah, gave a well-received presentation: DIY Incentives in Market Research: Faster, Better, Cheaper. As always, attendees had plenty of questions...
Knowledge-Sharing Healthcare App, Figure 1, Uses Digital Gifting to Grow a Global Referral Program

Knowledge-Sharing Healthcare App, Figure 1, Uses Digital Gifting to Grow a Global Referral Program

This Rybbon customer success story demonstrates how to use digital gifting to grow a global referral program. Figure 1 is an app that enables healthcare professionals to share and discuss medical cases. The app helps doctors stay up-to-date on diseases and therapies. An important part of Figure 1’s business model is its Ambassador Program for medical students. The program is a referral network where students spread the word about the brand. Figure 1 wanted to reward its students, as they play a key role in increasing the number of app downloads. The Challenge of Sending Rewards Around the Globe Figure 1 needed a way to reward the student...