The Rybbon Blog

Rybbon Makes it Easy for You to Automate Survey Rewards with Clicktools to Improve Response Rates

Rybbon Makes it Easy for You to Automate Survey Rewards with Clicktools to Improve Response Rates

When it comes to sending surveys, low response rate is one of the major challenges facing marketing, sales and research professionals. Fortunately, Rybbon makes it easy to use rewards to get more responses. And now, Rybbon is proud to announce its integration with Clicktools which will help automate survey rewards to generate even better response rates. Clicktools, an SAP company, is a leading customer feedback platform. It is the No. 1 survey app for Salesforce. Its other CRM integrations include SugarCRM, Oracle CRM On Demand and Microsoft Dynamics. Companies use the platform in different ways throughout sales, marketing, customer success...
Top 9 Takeaways from TMRE 2018

Top 9 Takeaways from TMRE 2018

We strive to stay on top of what’s happening in the market research industry, and so we attend several conferences each year. One of the conferences we attended this year was The Market Research Event (TMRE) in Scottsdale, Arizona. Before we get into our top takeaways from TMRE 2018 – we must mention the event was star-studded, with not only industry experts but also five-time NFL MVP Peyton Manning, who used football analogies to talk about managing complex team structures! Our CEO, Jignesh Shah, was one of the speakers at the event, sharing with market researchers how they can test and optimize response rates with the right...
Top 4 Takeaways from the 2018 Corporate Researchers Conference

Top 4 Takeaways from the 2018 Corporate Researchers Conference

As part of our effort to stay tapped into what market researchers and marketers need, as well as the cutting-edge technologies that are changing the field, we at Rybbon sponsor and attend many industry events each year. The 2018 Corporate Researchers Conference, held in Orlando in October, was one such event. While our CEO, Jignesh Shah, spoke to researchers about best practices for using incentives in market research (more on that in a bit), we were also there to learn. Here are a few of the big ideas that corporate researchers like you can take from what we learned, even if you didn’t get to attend CRC. 1. Market Research + Technology...