The Rybbon Blog

Set the Right Value For Your Online Survey Incentives

Set the Right Value For Your Online Survey Incentives

A survey is only as good as the responses you get. By offering virtual survey incentives to respondents, researchers can dramatically increase response rates and improve survey participation. Convincing busy or hard-to-reach audiences to respond to your survey makes the feedback more valuable. First and foremost, you must choose an appropriate value for your survey incentives. The right value is essential. You don’t want to spend too much money, but it’s important to offer a value that motivates people to respond. Here are three key considerations to keep in mind when deciding how much to offer. Match reward value to the value of...