The Rybbon Blog

Clarabridge Improves Account Based Marketing (ABM) with Targeted Gifts

Clarabridge Improves Account Based Marketing (ABM) with Targeted Gifts

Clarabridge is a top customer experience management company. Clarabridge’s growth strategy includes an Account Based Marketing (ABM) program. The marketing and sales teams identify specific accounts they want to target and then focus on engaging prospects at these accounts. The Clarabridge marketing team hosts webinars to invite prospects to learn about the benefits of using Clarabridge’s products. They needed a way to ensure his target prospects take the time to attend the webinar. The team knew that a great way to get people’s attention is to thank them for their time with a small gift, like a coffee gift card. They also wanted to...
How To Compose a Great Survey Invitation Email Template

How To Compose a Great Survey Invitation Email Template

A common way to recruit respondents to take surveys is by sending an invitation email.  Getting the survey invitation email right is vital to ensuring good response rates. A poor invitation email can lead to poor survey participation jeopardizing your ability to do any meaningful analysis of the survey data. Fortunately, there are simple things researchers can do when crafting a survey invitation email template that will maximize survey response rates. In this article, we will cover easy to follow best practices for crafting a great survey email invitation. We will then walk through a free sample survey email invitation template that...
Yapstone Reduces Gift Management Overhead by 80% with Rybbon

Yapstone Reduces Gift Management Overhead by 80% with Rybbon

Yapstone is an online payment processing provider that powers global marketplaces like HomeAway. With the goal of cutting out the use of paper checks, Yapstone is eager to help companies adopt its online payment platform. To incentivize adoption of online payments, Yapstone was looking to reward new customers with gift cards. However, a key challenge to implementing such a rewards program was that the recipients lived in many European countries. Digital gift cards are often country-specific. As a result, managing a program that spans several countries can complicate things. Sending physical gifts is slow and expensive. Senders also risk...
The Easy & Automatic Way To Manage Qualtrics Survey Incentives

The Easy & Automatic Way To Manage Qualtrics Survey Incentives

We are thrilled to announce the integration of Rybbon’s digital incentives platform with Qualtrics. Qualtrics is one of the most sophisticated survey platforms in the world and has over 8,500 enterprise customers. Their customers often rely on incentives to obtain the response rates they need. But delivering Qualtrics survey incentives has been a tedious and error-prone task. Finally, Rybbon’s integration with Qualtrics makes sending survey incentives easy and automatic. Researchers value the Qualtrics platform for its ability to rapidly gather feedback from customers. Yet, researchers often spend hours buying, sending, and tracking survey...