The Rybbon Blog

GTM Payroll Boosts Referral Program 29% with Automated Rewards

GTM Payroll Boosts Referral Program 29% with Automated Rewards

GTM Payroll Services offers payroll solutions for businesses or families with domestic workers. In order to promote word-of-mouth marketing, the company has developed a client referral program that rewards those who refer their friends to the business. GTM wanted to boost the referral program to increase the number of qualified leads. Chris Chariton, Senior Director of Marketing at GTM, was looking for a way to instantly reward referrers with a gift when they introduced others to the company. She knew that offering tangible and convenient gifts would encourage more clients to refer others, but she needed to find a way to make the process...