The Rybbon Blog

Digital Gifts: The New Customer Engagement Idea For Marketers

Digital Gifts: The New Customer Engagement Idea For Marketers

Digital Marketers are facing a frustrating dilemma – they have numerous ways to reach and engage with customers – from email to social media to mobile apps. But the sheer volume of information on these channels is drowning out marketers’ offers and causing poor response rates. Adam Hutchinson, Marketing Manager at Socedo, a social media management company, faced such a dilemma with his webinar program. He was receiving positive feedback about the content of his webinars, but he was wondering how he could persuade more customers to attend the webinars and continue engaging with Socedo after the webinar was over. For the next webinar, Adam...
Socedo Doubles Webinar Registrations with Morning Coffee

Socedo Doubles Webinar Registrations with Morning Coffee

Socedo is a social media management platform that helps businesses discover customers on social media. As a steadily growing company, Socedo has rigid weekly and monthly marketing goals. Adam Hutchinson, Marketing Manager at Socedo, had started hosting webinars to educate businesses on the benefits of using Socedo. He was receiving positive feedback about the content and was wondering how he could improve attendance and engagement after the webinar was over. Adam also noticed that many qualified leads weren’t converting off content alone. He needed a solution to give high-value, highly engaged leads a “final push” into...