7 Questions to Ask Before Launching a B2B Referral Rewards Program

7 Questions to Ask Before Launching a B2B Referral Rewards Program

Word-of-mouth marketing is one of the most powerful channels for bringing new customers to your business. In fact, according to Edelman Trust Barometer, 84% of B2B businesses initiate the buying process with a referral. And data from Marketo Institute shows that a B2B...