The Rybbon Blog

7 Questions to Ask Before Launching a B2B Referral Rewards Program

7 Questions to Ask Before Launching a B2B Referral Rewards Program

Word-of-mouth marketing is one of the most powerful channels for bringing new customers to your business. In fact, according to Edelman Trust Barometer, 84% of B2B businesses initiate the buying process with a referral. And data from Marketo Institute shows that a B2B referral rewards program is the best acquisition channel for conversion rates at almost 4x the average. So, it should come as no surprise that many B2B marketers are following in the footsteps of companies like Uber who have successfully grown their businesses using referrals. While companies from any industry can harness the power of word-of-mouth marketing, these types of...