The Rybbon Blog

3 Ways to Unsuck Your Webinar Program

3 Ways to Unsuck Your Webinar Program

Webinars are still a thing and they show no signs of not being a thing. Why? Because if you do them right, leads! Conversions! And content you can repurpose for use across different channels. Curious, I googled “history of the webinar,” and found early versions of the online learning model dating as far back as the 1960s—students collaborating across networked computers to do school stuff. But webinars got real in the mid-90s when Bill Gates sent a memo to Microsoft executive staff: “Our PictureTel screen sharing client allowing Window sharing should work easily across the Internet.” Boom! In 1996, Microsoft rolled...
5 Fundamental Truths of B2B Demand Generation

5 Fundamental Truths of B2B Demand Generation

Early-stage, venture-backed software companies are not an environment for the faint of heart, but they are amazing laboratories for learning what works in B2B Demand Generation. There’s rarely a clear path forward or entrenched notions of how things must be done. Instead, there are hyper-aggressive revenue goals and everyone is a faithful follower of the church of whatever works. I recently had some time to reflect on my past ten years spent building demand generation engines for various start-up software companies. Every situation was different and required a different mix of tactics. However, these five principles have proven true time...