The Rybbon Blog

The Anatomy of a Perfect Holiday Greetings Email

The Anatomy of a Perfect Holiday Greetings Email

The holiday season is quickly approaching and with it comes many opportunities for email marketers. Having a plan for the holidays is essential, given that email marketing drives the most revenue for companies, followed by search and advertising. However, sending an email that doesn’t stand out is simply a waste of time. It is important to send holiday emails that are well designed, and therefore more likely to motivate a customer take an action. To help you achieve sustainable ROI from your holiday email campaigns, the experts at EmailMonks have some design tips. In Order to be an Effective Email, Your Holiday Greetings Emails Must Have: A...
[eBook] How To Send Instant Holiday Gifts using Marketo: A Step-By-Step Guide

[eBook] How To Send Instant Holiday Gifts using Marketo: A Step-By-Step Guide

Tis the season to show your customers you care! And what better way to say thank you than to send a gift. The holidays are a busy time for everyone, so we put together a step-by-step guide, planning checklist and email template to help you break through the noise and present digital gifts and greetings that your customers will remember and appreciate. Connecting with your customers this season will also help you close Q4 deals, while setting the stage for next year. Here is what you will learn in our 7-step guide: Step 1: Choose Who To Thank This Season Before you create your holiday campaign, think about who you want to target and what you...
Top 5 Holiday Marketing Strategies To Make Your Business Shine Bright

Top 5 Holiday Marketing Strategies To Make Your Business Shine Bright

Whether you’re trying to close Q4 deals or set the stage for 2016, you should start planning a holiday marketing campaign now. More than 80% of business can occur during the last two weeks of December. Holiday campaigns are a great way to nurture the deals in the pipeline that you want to close. Holiday marketing can also help grow your pipeline into 2016 as it sets a solid foundation for sales and marketing plans in the New Year. This is a perfect time to do something unique and fun to gain visibility and create engagement. This is also an effective way to spend any funds left over from your 2015 budget! Top 5 Tactics to Make Your Business...