The Rybbon Blog

Everyone Loves a Present: 3 Ways To Integrate Gifts into Your Marketing Strategy

Everyone Loves a Present: 3 Ways To Integrate Gifts into Your Marketing Strategy

What’s the most precious and scarce commodity for a marketer? As former CMO of a software company, I discovered it was customer engagement. Like all marketers today, my team and I had many channels and tactics we could use to reach customers. Yet, we found that it was harder every day to cut through the noise to engage and motivate them. The most valuable lesson we learned? A little appreciation and gratitude go a long way. And small rewards can drive big improvements in marketing results. The Power of Gifting We learned that no one likes to be sold to, but everyone likes to feel appreciated. For example, thanking our webinar...