The Rybbon Blog

2015 B2B Technology Marketing Success

2015 B2B Technology Marketing Success

2014 is almost over and what a year it has been! Looking back, it was another year successful B2B Tech Marketers stepped up to the challenges and opportunities of exploiting digital marketing, leveraging Cloud business models and responding to the shift in purchase decisions moving to the business buyer. Expect those macro trends to continue in 2015. Here is my take on what will shape B2B Technology Marketing execution success in 2015. Marketing accountability shifts to opportunity pipeline creation and customer acquisition, not simply lead generation. No more throwing leads over the wall to sales. Time to embrace and own driving the...