The Rybbon Blog

Using Gifts & Rewards for Marketing and Market Research
Choose the Right Value for your Survey Incentives

Choose the Right Value for your Survey Incentives

A survey is only as good as the responses you get. By offering survey incentives to respondents, researchers can dramatically increase response rates and improve survey participation. Convincing busy or hard-to-reach audiences to respond to your survey makes the...

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How to write a great survey invitation email

How to write a great survey invitation email

A common way to recruit respondents to take surveys is by sending an invitation email.  Getting the survey invitation email right is vital to ensuring good response rates. A poor invitation email can lead to poor survey participation jeopardizing your ability to do...

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Qualtrics Survey Incentives – The Easy & Automatic Way

Qualtrics Survey Incentives – The Easy & Automatic Way

We are thrilled to announce the integration of Rybbon’s digital incentives platform with Qualtrics. Qualtrics is one of the most sophisticated survey platforms in the world and has over 8,500 enterprise customers. Their customers often rely on incentives to obtain the...

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Choosing the Right Global Rewards for Market Research

Choosing the Right Global Rewards for Market Research

Maintaining an effective incentive campaign can be pretty difficult. If you work across national borders, it can become an even bigger headache. Delivering global rewards for international surveys and studies can sink a project. Sending physical gifts or checks is...

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Product Surveys – A Critical Product Management Tool

Product Surveys – A Critical Product Management Tool

A very important component of successful Product Management is talking to and learning from current customers, prospective customers, and potentials (folks who don’t yet know they need your software). In my role as a Product Manager at technology companies, I’ve...

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