Fast Sales Leads Follow-Up: The How-To Guide For Marketers

Fast Sales Leads Follow-Up: The How-To Guide For Marketers

The Harvard Business Review found that responding to a lead within the first hour increases the odds of qualifying the lead by 600% or more. Insidesales.com documented a 10X increase in contact rate when response times improved from 10 minutes to 5 minutes. To achieve...
3 Ways to Unsuck Your Webinar Program

3 Ways to Unsuck Your Webinar Program

Webinars are still a thing and they show no signs of not being a thing. Why? Because if you do them right, leads! Conversions! And content you can repurpose for use across different channels. Curious, I googled “history of the webinar,” and found early...
5 Fundamental Truths of B2B Demand Generation

5 Fundamental Truths of B2B Demand Generation

Early-stage, venture-backed software companies are not an environment for the faint of heart, but they are amazing laboratories for learning what works in B2B Demand Generation. There’s rarely a clear path forward or entrenched notions of how things must be done....